Tune in to hear President Ken Ribotsky’s take on issues that are impacting pharmaceutical marketers in the US and abroad. It’s a fast-changing world, and Ken keeps you current with his sagacious insights that are often sought out by PharmaVoice, Medical Media & Marketing, and MedAd News.
4.10.09 I Guess We Are Going to Have to Create a Brand After All
Ken Ribotsky of Core-Create and Brandkarma talks about how new pharmaceutical marketing guidelines – and the rule of “no tchotchkes” (those beloved gizmos, pens, sticky notes, and gadgets) – have leveled the playing field. He shares his insights and enthusiasm for a new climate in which marketers will rely more heavily on design, wit, and ideas to build a brand and secure relationships.
1.14.09 Ken Ribotsky Discusses Social Media
Ken Ribotsky of Core-Create, Inc., talks to PharmaVoice about how a relatively new web phenomenon and important communications channel — social media – can be used to improve brand messaging and communications. He shares why pharmaceutical marketers need to be communicating differently with physicians and consumers on the Internet — and how marketers can navigate both corporate and regulatory obstacles.