The Real World of Pharma Marketing
I watched the Indianapolis 500 this Memorial Day weekend and noticed something interesting. The fastest car completed 4 qualifying laps around the 2.5-mile oval with an average speed of 227 mph. However, the average speed of the winning car was a meager 162 mph. That is a big difference when you consider the conditions were, to the passive observer, similar. But a closer look reveals the underlying realities. During qualifying, there is only one car ...


