Advertising Age reported late last month a new study that indicates brands are irrelevant on Twitter. The problem may lie with how most marketers are using Twitter, that is, as a “broadcast medium” rather than a forum for conversation: “…only 1% of consumer tweets that mention a brand are part of an active conversation with that brand, meaning marketers are, for the most part, conducting one-way conversations — the opposite of the way consumers often use ...
I’m in the habit of scanning the news throughout the day and bookmarking articles that I don’t have time to read at that moment. Unfortunately, this leads to a bookmarks folder brimming with articles that I may never get to (516 and counting, if you must know). But the long Memorial Day weekend allowed me to make a dent, and I thought I’d share a few of the highlights: NPR recently reported ...
Now this is our idea of pharma: earlier this winter, a pharmacy by superstar designer Karim Rashid opened in Belgrade, Serbia, and it’s a far cry from your local CVS. Medicine’s journey through the body served as inspiration for the project, according to Rashid. I think Oaza Zdravlja pharmacy would inspire me to forget my sniffles for a few minutes when ...
How about a little glimpse into the day-to-day of Core-Create? Sure, I could show you shots of all of us concepting; [...] ...
It’s estimated that counterfeit pharmaceuticals comprise 10% of the global medicine trade. That number is much higher in developing nations, such as in Nigeria, where 50% - 70% of all drugs sold are counterfeits [...] ...
All eyes are on Twitter as both the company itself and legions of salivating marketers try to figure out just what advertising will look like on the hot microblogging site. Of course, advertising is nothing new to Twitter [...] ...
