Living with the promotional guidelines—one year later
It’s been a year since the introduction of the promotional guidelines prohibiting the distribution to healthcare professionals of pens, bags, and other “service items” bearing the product’s logo. So, how has it impacted the industry, especially the traffic on the floor of the exhibit hall. Having just returned from a medical conference this past week, I decided to reflect on my experience from last year at the same congress, just before the promotional guidelines went into ...