Core Nation Rants

Medicare and other payers are developing programs to reward physicians and institutions for clinical benchmarks for patient outcomes, marking a paradigm shift from visit-based, individual patient service to collective population management. These programs are known as “pay for performance,” or “P4P,” and their clinical benchmarks vary slightly among different payer programs, but overall they are all fairly similar. With more payers embracing this approach, physicians are looking into ways to help them manage and excel ...

READ

Author: Devon Malecki, MD

Ironically, good communication is not always the strongest suit of those working in the communications industry. Communication is where all trust and relationships begin both in your personal as well as in your professional life. So how is it that “experts” in communication can sometimes be poor communicators? I believe the biggest reason is the inability to listen, which is paramount in our customer relations and service-oriented business. It sounds simple and logical enough, but ...

READ

Author: Devon Malecki, MD

Whether it’s for a potential new client or an existing one, we, as an industry, often try to achieve their business objectives with a laundry list of our products and solutions, or our “capabilities.” We have all seen it and most of us (including me) are guilty of doing this from time to time. Then we leave it up to the client to determine whether or not our solutions and functional capabilities line up with ...

READ

Author: Devon Malecki, MD

As healthcare marketers, we attempt to gain insight into the minds of our biggest customer—the physician. Unlike consumers, the professional audience chooses to participate actively in healthcare issues and will continue to provide key insights into a successful brand. Knowing this, we tend to invest much of our campaigns in market research. But I’m curious: do we really utilize what they say? Do we challenge ourselves to challenge our clients to listen to our audience? Let’s ...

READ

Author: Devon Malecki, MD

The Brandkarmantra advocates 3 modalities to approach and manage any situation, task or obstacle. Using positive energy, we align everything we do with the creative power of the universe [...] ...

READ

Author: Devon Malecki, MD

We have all been affected in some way by deregulation and the current mess that is Wall Street and the banking industry. More and more, it seems like there can never be a balanced approach to societal behavior [...] ...

READ

Author: Devon Malecki, MD