Never Time to Do it Right
I have been quoted as saying that the quote made popular by our economic downturn—“now more than ever,” has been overused, and I admit I may be included in that group of over-users. As sick of the economy [...] ...
Can AHT be the new DTC?
The way things are going with our ability to effectively communicate with our prescription drug stakeholders, I think our business model is in for a big change. My clients—pharma, biotech and device companies—are losing the ability to differentiate themselves and drive demand due to regulation and an ever-complicating playing field. What if the healthcare we get were to change so drastically that we no longer had primary care as a service point? I suspect that this ...
Data crunch vs. opportunity lost
I work in an industry that loves its data. I am a fan of data as well, but often I get a bit concerned that we have decided that data has taken the place of thinking [...] ...
Stop saying you are sorry and just do it right!
This week I stayed in a hotel. Granted, it was not top-of-the-line, but it was a mid-level brand—you know, the kind that’s a little too run down to be the flagship brand [...] ...
Disrupt the disruption
I really like the term "disrupt". I especially like it in the true way that it was meant to be used when we talk about marketing. I do fear that this powerful word, and even more powerful concept, [...] ...