Archives
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- 2011: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
- 2010: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
- 2009: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
February 2012
January 2012
December 2011
October 2011
September 2011
- How do you measure the value of adding value?
- Shifting sales representatives into a new gear of providing value
- Using Strategy, Strategically, in Pharma Marketing
July 2011
June 2011
- Defy “delete”: 7 tips for boosting e-mail marketing response rates
- Why we can’t afford to miss the big picture
- Fine-Tuning Customer Relationship Marketing for a Biotech World?
May 2011
April 2011
- WHEN ONE DOOR TO A PHYSICIAN CLOSES, ANOTHER ONE OPENS
- IT’S TIME TO RENAME THEM KEY INFLUENCERS (KIs) – Part II
- Less information influences more
March 2011
- KOLs: It’s time to rename them key influencers (KIs)
- Mobile Apps: Too much technology with too little patient input?
February 2011
- Creative rules!
- Preventing adverse (brand) reactions: Part 3
- Preventing adverse (brand) reactions: Part 2
- Preventing adverse (brand) reactions: Part 1
January 2011
December 2010
- ‘Tis the season for candy canes, champagne, and looking ahead
- When pen meets paper - Part 3: It's a two-way street
- When pen meets paper - Part 2: Change hurts
- When pen meets paper - Part 1: That defining moment
- Has Treating Pain Become One?
November 2010
- QR codes are not just about the technology
- The Real World of Pharma Marketing
- It's a problem when your brand doesn’t address their problem
- If you're the only one talking, you're only talking to yourself
October 2010
- Face it: despite regulatory restrictions, we can find better ways to relate
- Is pharma finally moving the online needle?
September 2010
August 2010
- The role of patient relationship management in P4P programs
- All a-twitter
- More mobile-minded physicians are taking pharma’s call
July 2010
- Why We Ignore Self-Inflicted Illnesses
- The 80/20 Rule
- Emotion. It is driving us all, regardless of what we think.
- Mob Mentality and Marketing
June 2010
May 2010
- The Power of Story
- A new era of communications
- It takes more than a spoonful of sugar…
- Positive reinforcement for ad execs and patients
April 2010
February 2010
January 2010
November 2009
October 2009
September 2009
August 2009
July 2009
- Fighting fake drugs in Africa
- Stop saying you are sorry and just do it right!
- We need ghostwriters—but transparent ones
June 2009
May 2009
- To regulate or not to regulate?
- Tweaking Tweets for Marketing Purposes
- Speaker Training: Content vs Delivery