Core Nation Rants

For a few years now, we have been hearing how personalized medicine is going to change the face of health care. Personalized medicine is about making the treatment as individualized as the disease. It involves tailoring the treatment to aspects of the disease that can be readily recognized. This may include identifying genetic, genomic, and clinical information that allows accurate predictions to be made about a person's potential response to therapy or his or her ...

READ

Author: Ken Kramer, PhD

Having recently attended several rounds of market research, I am (once again) questioning what truths are revealed.  What I do find very revealing are the unsolicited opinions that are being voiced outside of market research facilities — and across social media. One of the many ways that we immerse ourselves into a client’s business is by monitoring what people are saying about their company, their healthcare brands, and their competitors’ brands.  Social media search engines — ...

READ

Author: Dorene Weisenstein

Like 2011, 2012 will be another year of budget cutbacks, deadline setbacks, and “must-do-today” desk-clearing tasks. Do not despair.  This blog entry provides tips and tools to help you streamline your time and save money.       It is my gift to you — Happy New Year! Managing e-mail madness AwayFind liberates you from the never-ending burden of checking your e-mail.  When an important message arrives, you are alerted with an SMS on your ...

READ

Author: Ken Ribotsky