KOLs: It’s time to rename them key influencers (KIs)
It has been said numerous times that nature abhors a vacuum, or at the very least, stagnant air. Therefore, it should not come as a surprise that we are approaching the shelf life of key opinion leaders (KOLs) in their present incarnation. When I started in this business, KOLs were our faculty, those go-to guys and gals who spoke on our behalf at congresses, dinner meetings, and other events where healthcare professionals gathered to hear ...