Is pharma finally moving the online needle?
US healthcare and pharmaceutical online advertising spending on direct-to-consumer (DTC) and over-the-counter remedies will reach $1 billion by the end of 2010. This represents an increase of 10.6% over last year according to eMarketer’s latest report, “DTC Pharmaceutical Marketing Online: A Slow Shift to Digital.” By 2014, the study predicts, online ad spending should reach $1.52 billion. A closer look reveals some very interesting trends. Healthcare and pharmaceutical ads found on search engine sites ...


