Core Nation Rants

I would like to engage you in a little theater of the mind. Let us imagine that an anonymous donor has bequeathed $10 billion for research into 1 of 3 therapeutic areas. Moreover, this donor orders that the entire grant goes to the disease state that receives the most votes from a nationwide Internet poll. The 3 candidate illnesses are: Obesity Addiction Lung cancer Without ever conducting this poll, I am reasonably certain that the results would be overwhelmingly ...

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Author: Ken Kramer, PhD

Ironically, good communication is not always the strongest suit of those working in the communications industry. Communication is where all trust and relationships begin both in your personal as well as in your professional life. So how is it that “experts” in communication can sometimes be poor communicators? I believe the biggest reason is the inability to listen, which is paramount in our customer relations and service-oriented business. It sounds simple and logical enough, but ...

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Author: Devon Malecki, MD

I am currently reading the book Switch by the Heath brothers. I think it is a brilliant account of what drives us all to make decisions big and small. I am so thankful to the boys for providing an easy and clear explanation for what I have been ranting about with clients for years: everyone makes decisions based on emotions that are somehow steered by logic. Another important point the Heath brothers make ...

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Author: Ken Ribotsky

How often do we underestimate the power of social norms? Let’s face it, just like many animals, humans learn by imitating the behaviors they observe, and they continue this learning process through adulthood. Modeling, if you will, is widely accepted, even by us corporate types. Modeling is one of the pillars of sales training. By watching and imitating others, we learn to act in ways that make us effective at activities such as sales, surgery, ...

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Author: Ken Ribotsky