So many have written on this topic. I recently read (and highly recommend) a book titled the same, as well as an article in Forbes about the lack of story in PR. I have to say this is true. We continue to forget that there needs to be a story behind our products, services and brands. In fact, without a story, you do not have a brand. But why do we continue to ...
In advertising, we’re all aware that change is constant. We do our best to take notice and move forward. I’ve recently noticed a change in how agencies attempt to leverage their skills and even expand upon their core competencies—without legitimate leverage or the ability to expand. Agencies used to tout their expertise in specific areas like advertising, promotions, medical education and public relations. Nowadays, agencies identify themselves as being communications experts—implying that they have expertise throughout ...
Imagine that you woke up one morning, turned on your local news and heard the following uttered from the newsreader: “a cure for cancer has been found.” Quickly, you turn up the volume only to hear that the news gets even better. This cure works on all known cancers and only requires that the patient take a single pill, just once. Sounds pretty simple: take your medicine and you regain control of your life. However, no ...
Well, I have to say one of the biggest recent lifts to my ego was our companies’ (Brandkarma and Core-Create) nominations for two Manny Awards. And while some may be jaded to all the fanfare and hoopla (including myself), I recognize how darn good it felt to receive that first notification. And if I could feel good after so many years of the jade build, just think how others ...