If I were a doctor…
As healthcare marketers, we attempt to gain insight into the minds of our biggest customer—the physician. Unlike consumers, the professional audience chooses to participate actively in healthcare issues and will continue to provide key insights into a successful brand. Knowing this, we tend to invest much of our campaigns in market research. But I’m curious: do we really utilize what they say? Do we challenge ourselves to challenge our clients to listen to our audience? Let’s ...