Is your packaging compatible with such stylish surroundings?
Now this is our idea of pharma: earlier this winter, a pharmacy by superstar designer Karim Rashid opened in Belgrade, Serbia, and it’s a far cry from your local CVS.
Medicine’s journey through the body served as inspiration for the project, according to Rashid. I think Oaza Zdravlja pharmacy would inspire me to forget my sniffles for a few minutes when stopping by to pick up my Tamiflu.
The design may not be to everyone’s taste, but you can’t deny that it is refreshing to see such an innovative approach. There’s no reason a pharmacy needs to be sterile, at least figuratively speaking. And that’s exactly our approach to pharma: it’s serious subject matter, but that doesn’t mean we can’t have a little fun with it. And there’s no question in our minds that a big visual impact drives customer preference. Rashid’s design demonstrates a keen understanding of the need to “own the minds” of his audience. The importance of this can’t be stressed enough. I know where I would fill my scripts if given a choice between Rashid’s appealing apothecary and the bland, beige drugstore around the corner.
