It’s time to get over social media anxiety

I’m tired of talking about social media as if it is the “next thing” or the latest fad. Social media, or the premise, has been with us as long as we have had verbal communication. It is human nature to recommend things, discuss problems, complain, and brag.  So I can’t understand why there is so much reluctance to become active in the conversation, even if you are a pharma company. The excuse that the “rules” ...

READ

Author: Ken Ribotsky

Living with the promotional guidelines—one year later

It’s been a year since the introduction of the promotional guidelines prohibiting the distribution to healthcare professionals of pens, bags, and other “service items” bearing the product’s logo. So, how has it impacted the industry, especially the traffic on the floor of the exhibit hall. Having just returned from a medical conference this past week, I decided to reflect on my experience from last year at the same congress, just before the promotional guidelines went into ...

READ

Author: Jo Ann Mayer