Can AHT be the new DTC?
The way things are going with our ability to effectively communicate with our prescription drug stakeholders, I think our business model is in for a big change. My clients—pharma, biotech and device companies—are losing the ability to differentiate themselves and drive demand due to regulation and an ever-complicating playing field. What if the healthcare we get were to change so drastically that we no longer had primary care as a service point? I suspect that this ...