Disrupt the disruption
I really like the term "disrupt". I especially like it in the true way that it was meant to be used when we talk about marketing. I do fear that this powerful word, and even more powerful concept, [...] ...
What’s next for DTC?
The FDA recently published their draft guidance for DTC advertising. The document, titled "Presenting Risk Information on Prescription Drug and Medical Device Promotion," proposes that marketers use a reasonable consumer standard, similar to the FTC standard, to determine whether [...] ...
Death of a Salesman
What a crappy time to be a salesperson. It feels like they have everything against them right now. At the retail level people just aren't spending — or don't have the money they used to. [...] ...