I would like to engage you in a little theater of the mind. Let us imagine that an anonymous donor has bequeathed $10 billion for research into 1 of 3 therapeutic areas. Moreover, this donor orders that the entire grant
Ironically, good communication is not always the strongest suit of those working in the communications industry. Communication is where all trust and relationships begin both in your personal as well as in your professional life. So how is it that
I am currently reading the book Switch by the Heath brothers. I think it is a brilliant account of what drives us all to make decisions big and small. I am so thankful to the boys for providing
How often do we underestimate the power of social norms? Let’s face it, just like many animals, humans learn by imitating the behaviors they observe, and they continue this learning process through adulthood. Modeling, if you will, is widely accepted,
When I hear public uproar over the price of prescription drugs, my initial urge is to defend the pharmaceutical companies. The average R&D cost for a new molecular entity (NME) to get from bench to bedside is over $800 million*
Imagine that you woke up one morning, turned on your local news and heard the following uttered from the newsreader: “a cure for cancer has been found.” Quickly, you turn up the volume only to hear that the news gets [...]
Posted May 10, 2010 by Ken Kramer, PhD
Well, I have to say one of the biggest recent lifts to my ego was our companies’ (Brandkarma and Core-Create) nominations for two Manny Awards. And while some may be jaded to all the [...]
Posted May 05, 2010 by Ken Ribotsky
As healthcare marketers, we attempt to gain insight into the minds of our biggest customer—the physician. Unlike consumers, the professional audience chooses to participate actively in healthcare issues and will continue to provide key insights into a successful brand. Knowing [...]
Posted Apr 27, 2010 by Devon Malecki, MD
If you want to find out what CEO Ken Ribotsky's doing, thinking, or cracking jokes about, then follow him on Twitter. Don't forget to send him a tweet or two.