PREVIOUS ENTRIES

  • Shifting sales representatives into a new gear of providing value

    You have probably read about GlaxoSmithKline’s move to base their sales representatives’ performance evaluations on the value and service provided to customers rather than individual achievements of sales targets. Here’s my take on some of the ways this may [...]

  • Using Strategy, Strategically, in Pharma Marketing

    The word “strategy” is one of the more overused terms in pharma today. The only thing more worn-out was the hype that surrounded Kim Kardashian’s wedding. (I guess my invitation got lost in the mail.) How many times, in your [...]

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