PREVIOUS ENTRIES

  • Five Google+ Tips for Pharma Marketers

    Determining social media’s role in pharma has been the elusive goal for marketers across the industry. With the FDA’s promised guidelines yet to appear, brands have hesitated to create Facebook pages without knowing the do’s and don’ts of social media [...]

  • How do you measure the value of adding value?

    In my last post, I wrote about some of the changes that may result when sales representatives’ performance evaluations are measured against the value and service they provide to their customers rather than sales targets. According to a 3-year [...]

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